Now, people are used to scrolling for information and in Jakob Nielsen’s blog, he looks at pagination options. In this blog post we are going to focus on View All.
He outlines the benefits of having a View All option based on their testing and it comes down to this: some people prefer to see everything on one page, some people don’t. But importantly, someone who wants things split over several pages will not mind if there is a View All button on the page, whereas someone who does want to View All and is not offered it, will mind.
So, I guess he's saying you may as well have View All as an option. Particularly for websites where items to view differ based on personal taste, such as fashion. From experience, I know I am happy to quickly scan lots of clothes on one page and will always use View All for this.
Nielsen also suggests, quite rightly, that a query which could generate thousands of responses, you would not want a page to load that many. In which case, an upper limit can be imposed.
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